Part 1 - Live Training
AI for Marketers
Everyone talks about using AI to do work faster. But what about using it to make us think better – and improve our work as a result?
Book your placeCourse Information
Date: 17th November
Time: 09:00 - 12:00
Location: The Ministry, Borough, SE1 1DN
Price: Starting at £549+VAT
Every training ticket includes access to B2B Marketing Live London on 18-19 November at Excel London
Who is this course for?
This is for you if:
- You lead strategy, campaigns or content and want sharper thinking from AI as well as faster workflows
- You want to push back against AI slop and use AI without blending in with everyone else
- You’re not afraid to push AI or to have it poke holes in your own thinking/ideas
- You use today’s chatbots, but you’re keen to explore Projects/Gems/Agents to speed up some of your routine tasks
- You’re keen to know about more autonomous AI agents and how they might be able to help – but you want to use them safely and wisely.
What to Expect
This is a practical session with live demos, walk-throughs and two exercises where you'll try things for yourself. Forget default setups or taking the first AI answer, this is a chance to uncover fresh insights, push AI chatbots for better outputs – and bolster your own thinking in the process. You'll come away with plenty of new techniques, a workbook of prompts and exercises, plus tips on how to use AI while preserving your amazing brain.
Course Overview
Everyone talks about using AI to do work faster. But what about using it to make us think better – and improve our work as a result? This half-day session is all about using AI as a thought partner.
Think: AI to research, spark ideas, see your work from different perspectives – and to push your plans. Plus, we’ll look at building Microsoft AI agents/Projects/Gems as thinking assistants – and look ahead to working alongside more autonomous agents. Ready?
Key Takeaways
- Ways of working with AI to inspire your thinking, rather than replacing it
- A shortlist of tools and techniques for AI research, trend + competitor analysis
- 3 techniques for inspiring and informing your own ideas, plus building AI synthetic personas to push you further
- The know-how to build your own thinking AI assistant - Projects/Gems/Agents
- Have a better view of more autonomous AI agents and how they can help your marketing projects
- Practical prompts, use cases and techniques you can apply straight away
Course Content
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1 The AI landscapeWhere AI is right now, what's shifting and adopting the right mindset |
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2 AI as a research assistantExplore AI tools for research, trends and competitor analysis. Plus, how you can use AI to curate, interrogate and find new insights in a wide range of information. |
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3 Ideas and stress-testingDiscover prompts to inspire and push your thinking in new directions. And learn three ways to challenge your ideas, as well as how to build AI synthetic personas that tell you what your audience (or boss) might really think. |
| Break |
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4 Building thinking agentsHow to set up Projects/Gems/Microsoft AI agents as thinking partners. You’ll look at what goes into your instructions and knowledge, as well as practical use cases. We’ll also take a peek at more autonomous AI agents, where they can help – and how you can use them while staying firmly in the driver’s seat. |
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5 Q&A Finish the session with all your questions answered in our Q&A. |
Meet the Trainer
Kerry Harrison
Kerry Harrison is an AI trainer, consultant, and speaker who helps marketers adopt AI without sacrificing their voice, values or brand trust. Over the last seven years, she has co-created the world's first AI gin, brought the award-winning Cheltenham Science Festival AI curator to life – and has delivered AI training to thousands of people across the globe.
Kerry is Course Director of three AI courses at the Chartered Institute of Marketing, Chair of the AI Council at the Data and Marketing Association – and a two-time DMA Award winner for Best Use of AI.
About the Venue
Join us at the iconic location, The Ministry. A hub in the heart of Borough, London, where creativity meets inspiration.
Situated in South London, The Ministry is a former Victorian factory turned modern events venue. Behind its original exterior lies a collection of contemporary, design-led spaces, each with its own character.
The Ministry
Borough
SE1 1DN
