Get ahead before the main event starts
Tuesday 17th November 2026 | The Ministry, Borough
B2B Marketing Live Training puts you in the room with practitioners who are actually doing the work.
Learn practical, applicable skills in AI for Marketing and SEO, taught by two experts in the field.
Book one half-day session or book both for a full training day. Every training session includes access to B2B Marketing Live, London on 18-19th November 2026 at Excel London.
Set in the heart of London, it's the perfect way to start your week of learning and networking.
The sessions
Part 1 - AI For Marketing (3 Hours AM)
This half-day session is all about using AI as a thought partner. Think: AI to research, spark ideas, see your work from different perspectives – and to push your plans.
What you'll take away:
- Ways of working with AI to inspire your thinking, rather than replacing it
- A shortlist of tools and techniques for AI research, trend + competitor analysis
- 3 techniques for inspiring and informing your own ideas, plus building AI synthetic personas to push you further
- The know-how to build your own thinking AI assistant - Projects/Gems/Agents
- Have a better view of more autonomous AI agents and how they can help your marketing projects
- Practical prompts, use cases and techniques you can apply straight away
Trainer: Kerry Harrison
Part 2 - SEO (3 hours PM)
Everyone knows SEO matters. Fewer people are keeping up with how fast it's changing. This training session cuts through the noise and gets practical, covering what's actually moving the needle in search right now and how to apply it to your own marketing.
What you'll take away:
- Where SEO stands in 2026, what has changed over the past year, what still drives results and where marketing leaders are wasting budget
- Search behaviour and AI, Hot AI Overviews, ChatGPT and other assistants are changing the way B2B buyers find companies and what that does to organic traffic numbers.
- Content and keyword strategy for B2B. Choosing topics that map to pipeline rather than raw traffic. Structuring a site so both search engines and AI tools can understand
- Live website audit... We will select some of the attendee's websites and audit them live in the room. (don't panic! there's no judgement, just clear and useful advice)
- Measurement and next steps, the metrics worth looking at in the AI search era.
Trainer: Itamar Blauer