Podcasts - B2B Marketing Expo 2024

We at B2B Marketing Expo are incredibly excited to have our official Content Partner - alan. This partnership promises to elevate the attendee experience to new heights. We are excited to welcome our esteemed content partner, Alan, to the B2B Marketing Expo family!

alan. brings a wealth of expertise and innovation to the table, perfectly aligning with our commitment to delivering top-notch educational content and cutting-edge insights to marketing professionals worldwide. One of the incredible content that we are proud to have featured on our website is their #1 marketing podcast in the UK - The Provocative Truth!

The Provocative Truth is your direct gateway to a world of marketing brilliance, brought to you by some of the most influential thought leaders in the field. You can listen to/watch all of the podcasts here:

Redefining the Role of the CMO

Redefining the Role of the CMO

In this episode of B2B Marketing: The Provocative Truth, Benedict speaks to Matthew Harper about redefining the role of the CMO.

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How to Prioritise ROI in B2B Marketing

How to Prioritise ROI in B2B Marketing

In this episode of B2B Marketing: The Provocative Truth, Benedict speaks to Duarte Garrido about the importance of attribution in proving ROI.

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Breaking into International B2B Markets

Breaking into International B2B Markets

In this episode of B2B Marketing: The Provocative Truth, Benedict sits down with Simeon Lando to discuss the unique challenges of emerging into new foreign markets.

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Product-Led Growth for B2B Marketing

Product-Led Growth for B2B Marketing

In this episode of B2B Marketing: The Provocative Truth, Benedict talks to Madhukar Kumar about what a product-led growth strategy looks like in B2B.

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Going Boldly Forward with B2B Brand

In this episode of B2B Marketing: The Provocative Truth, Benedict speaks with Karen Sage how businesses can go further with establishing their brand.

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ABM for the Future and Beyond

ABM for the Future and Beyond

In this episode of B2B Marketing: The Provocative Truth, Benedict sits down with Winfried Schultz to discuss how to bring ABM into the future.

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Answering the Call for Emotive B2B Marketing

Answering the Call for Emotive B2B Marketing

In this episode of B2B Marketing: The Provocative Truth, Benedict sits down with Mark Cullen about the need for B2B marketers to be brave.

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B yourself, B2B. Why B2B should stop imitating B2C

B yourself, B2B. Why B2B should stop imitating B2C

Mirroring B2C marketing strategies might not be the best route for B2B success. Creative director, Daniele Pulega explores the unique challenges faced by B2B marketers and delves into the crucial role of strategy in crafting resonant campaigns that speak to the heart of the audience.

Reimagining B2B Marketing Attribution for the New Buyer Journey

Reimagining B2B Marketing Attribution for the New Buyer Journey

In this episode of B2B Marketing: The Provocative Truth, Benedict sits down with Jennifer Leggio to discuss how attribution for marketing and sales needs to change with the buyer journey.

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Listen on Apple Podcasts

Unlocking B2B Influencer Marketing

Unlocking B2B Influencer Marketing

In this episode of B2B Marketing: The Provocative Truth, Benedict sits down with Archana Dhankar to discuss all things influencer marketing in B2B.

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Listen on Apple Podcasts

Thought Provoking B2B Thought Leadership

Thought Provoking B2B Thought Leadership

In this episode of B2B Marketing: The Provocative Truth, Benedict chats to Laura Klysz about truly leading thought leadership.

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Misconceptions About Performance Marketing

Misconceptions About Performance Marketing

In this episode of B2B Marketing: The Provocative Truth, Benedict chats to Stuart Shingler about what performance really means in B2B.

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Balancing Performance and Brand Marketing in B2B

In this episode of B2B Marketing: The Provocative Truth, Benedict sits down with Dan O’Hara to discuss the need for art and science to not only coexist, but work together in marketing.

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The Urgent Need to Focus on Business Goals

The Urgent Need to Focus on Business Goals

In this episode of B2B Marketing: The Provocative Truth, Benedict speaks to Jeroen Kuppens about how B2B Marketers get caught up in online marketing theories.

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Disrupting the System with Category Creation

Disrupting the System with Category Creation

In this episode of B2B Marketing: The Provocative Truth, Benedict talks to Scott Gainey about the challenges of creating a new category as a disruptive company.

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Scaling a B2B Marketing Function at Rapid Pace,

Scaling a B2B Marketing Function at Rapid Pace,

In this episode of B2B Marketing: The Provocative Truth, Benedict speaks to Pavlina Louki about the unique challenges of scaling a marketing function at pace.

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The Unspoken Problem of AI in Business

The Unspoken Problem of AI in Business

In this episode of B2B Marketing: The Provocative Truth, Benedict sits down with Uwe Hook to discuss the often overlooked issues around AI.
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The Future of B2B Martech

The Future of B2B Martech

In this episode of B2B Marketing: The Provocative Truth, Benedict talks to David Remaud about how AI will affect the future of MarTech.

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Listen on Apple Podcasts