The Agenda
09:30
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We'll equip you with actionable insights into the most impactful emerging trends reshaping B2B marketing and explore the disruptive potential of AI, hyper-personalisation, and video content, exploring …Speakers
09:50
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Struggling to get your brand noticed? This session will move beyond traditional approaches, focusing on innovative methods to cut through the noise and capture your audience's attention. Learn how to …Speakers
10:10
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People often assume that the new will replace the old. On social media, stories offered an alternative to posts, video came to replace text, and AI influencers have started pushing out content faster …Speakers
10:45
11:15
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Ready to turn your online presence into a thriving hub? We'll share the secrets to cultivating a vibrant B2B online ecosystem, looking at practical strategies for fostering genuine communities, sparki …
11:35
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Tired of chasing likes without seeing real business impact? We've got the key for you. Going beyond surface-level metrics to uncover how to truly analyse social media data, identify the key performanc …Speakers
11:55
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In a world where trends shift fast and attention is fleeting, how can brands remain relevant, authentic, and top-of-mind? This session explores how to evolve your brand to stay current and culturally …
12:30
13:30
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The landscape of B2B sales and marketing is being radically transformed by AI. We'll be exploring how AI is rapidly evolving traditional approaches, exploring the future organisational structures and …
13:50
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AI is no longer a futuristic concept; it's a present-day imperative for B2B marketing teams. We'll explore the practical applications of AI transformation, demonstrating why embracing this technology …
14:40
15:10
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Addressing and de-bunking the ‘MQL is dead’ ‘Lead gen is dead’ and ‘B2B is dead’ rhetoric and headlines/ posts that appear frequently on LinkedIn, and address what leads to these assertions, dissects …
15:25
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The days of focusing solely on Google for organic search visibility are over. This session unpacks the challenges of declining click-throughs, AI-driven overviews, and the growing dominance of social …
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