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DATA AND AI ON-DEMAND

Why join us

Data and AI have become increasingly important in marketing in recent years. With the explosion of digital marketing channels, there is an abundance of data available on consumers and their behaviours. The challenge for marketers is how to make sense of all this data and use it to inform their marketing strategies.

AI can help with this challenge by processing and analysing large amounts of data quickly and accurately. Machine learning algorithms can identify patterns and insights that may not be immediately apparent to humans, enabling marketers to optimise their campaigns for better performance.

Join us as we delve deep into the world of Data and AI, and are joined by leading marketers in the industry and learn tips and tricks from real-world customer examples across high-growth industries – B2B SaaS, IT Services, Business Advisory, Financial Services -on how to effectively leverage Data and AI in your CRM workflow, without creating significant change management issues typically associated with sales transformation projects. 

WATCH ON-DEMAND

Meet the speakers

Guy Mounier - Co-founder and CEO of Aptivio

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Leveraging Predictive & Generative AI for Sales Pipeline Growth

Unlock the power of both Predictive and Generative AI for surfacing hidden revenue opportunities and personalizing each outbound message in a human-like conversational tone and at scale. Join our webinar to learn tips and tricks from real-world customer examples across high-growth industries – B2B SaaS, IT Services, Business Advisory, Financial Services - on how to effectively leverage Data and AI in your CRM workflow, without creating significant change management issues typically associated with sales transformation projects. 


Key takeaways:
- Newest trends in leveraging Predictive and Generative AI applied to Sales Pipeline Growth
- How to accelerate growth efficiently without the need for a complex change management program
- Key Metrics every GTM leader should use to understand the value-add of Sales Tech and Data
- Benchmark your GTM best practices with expert-recommended playbooks in your industry 
- Compare your current CRM stack against state-of-the-art

Niro Knox - Specialist for Data, Automation and Software Engineering at Blade Marketing

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Revolutionise Your Cold Reach: Data Mastery and Email Deliverability Uncovered

The art of cold reach is currently something that over 90% of people fail at and the reason is simple. It’s mainly a technical exercise that most people will not have had background and experience of and are somewhat oblivious to many of the aspects to consider when building a cold-reach infrastructure, this is from getting data, to choosing delivery methods and all the ways to what copy to send. 

 

Key takeaways:

- Prospective Audience 

- Data Validation 

- Infrastructure & Deliverability 

- Copy & Psychological approach for Cold Reach 

- Important Tools 

David Raab - Founder of CDP Institute

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Build a Solid Data Foundation Today for AI Tomorrow

Poor data leads to poor AI, yet research shows that while 80% of companies are considering AI applications, just 20% consider their marketing data to be of high quality.  The results could be catastrophic.  In this presentation, we will discuss the specific requirements your data must meet to support AI applications, the solutions that are available, how to assess the state of your own customer data, and what steps you can take to close whatever gaps you uncover.

Watch on-demand now!

We have a selection of our sessions from our 2023 event available to watch on-demand now. Re-immerse yourself in the exciting and engaging atmosphere of the B2B Marketing Expo and learn from the experts in B2B marketing.

WATCH ON DEMAND