Skip to main content

Marketing Tools

We have compiled all the materials you require to ensure you can shout as much as you can about your stand and gain the best possible results from exhibiting at the show. It's essential to utilise the tools available here so you can create your own communication plan to market the show to your customers and prospects.

If you don't know where to start, we have also put together a template communications calendar with all the key dates and deadlines for the show.


Guide to Exhibiting

We've put together a useful guide to help you get the best out of exhibiting at the event with tips for planning your pre-event marketing campaign, tips for running your stand onsite, and post event activity to follow up your leads:


Email Marketing

Email marketing is a powerful tool so don't forget to build a campaign to your own database of customers and prospects with this suggested timeline of activity:


Social Media

If you are new to social or don’t do much of it we've put together a guide to run you through the basics and essentials you need to know for best practice posting about your presence at the event:


Don't forget to use your unique tracking code in all of your marketing activity; outbound emails, email shots and newsletters, PPC adverts, social posts etc. As an added bonus we will tally your registrations every time the code is used, and if you’re the top for registrations by the event you can look forward to a meal on us!

Your unique tracking code found in the tracking code tab

Watch on-demand now!

We have a selection of our sessions from our 2023 event available to watch on-demand now. Re-immerse yourself in the exciting and engaging atmosphere of the B2B Marketing Expo and learn from the experts in B2B marketing.