Training

get ahead before the main event starts

B2B Marketing Live Training puts you in the room with practitioners who are actually doing the work. 

Learn practical, applicable skills in AI for Marketing and SEO, taught by two experts in the field.

Book one half-day session or book both for a full training day. Every training session includes access to B2B Marketing Live, London on 18-19th November 2026 at Excel London.

Set in the heart of London, it's the perfect way to start your week of learning and networking.

Part 1 - AI For Marketing (3 Hours AM)

Everyone's talking about AI in marketing. Fewer people are showing you how to actually use it. This session does exactly that. Practical tools, real applications, and a clear-eyed look at where AI genuinely helps marketers do better work.

What you'll take away:

• The mindset for AI as a thought partner, where AI is now and what's shifting
• AI Agents for research, insight, trends, and competitor analysis. Understand key risks for using AI for research, creating, and interrogating information with AI
• Prompting to take your thinking in new directions, New ways to challenge your ideas, Synthetic AI personas to test ideas and content
• Using projects, gems and AI Agents as thinking partners in your work and demos of AI agents/assistants at work

Trainer: Kerry Harrison

Part 2 - SEO (3 hours PM)

Everyone knows SEO matters. Fewer people are keeping up with how fast it's changing. This training session cuts through the noise and gets practical, covering what's actually moving the needle in search right now and how to apply it to your own marketing.

What you'll take away:

• Where SEO stands in 2026, what has changed over the past year, what still drives results and where marketing leaders are wasting budget
• Search behaviour and AI, Hot AI Overviews, ChatGPT and other assistants are changing the way B2B buyers find companies and what that does to organic traffic numbers.
• Content and keyword strategy for B2B. Choosing topics that map to pipeline rather than raw traffic. Structuring a site so both search engines and AI tools can understand
• Live website audit... We will select some of the attendee's websites and audit them live in the room. (don't panic! there's no judgement, just clear and useful advice)
• Measurement and next steps, the metrics worth looking at in the AI search era.

Trainer: Itamar Blauer