As manufacturers, engineering and science-based companies grapple with the effects of the pandemic, Move Marketing’s Alex Cairns explains how using a strategic planning framework can help B2B-focused companies strike the right balance between self-preservation and pinpointing opportunities to attack competitor market share.

 

We all crave trends at the best of times. And when uncertainty strikes and massive potential structural resets in economic and customer behaviour loom, it’s natural to question how data should help us to manage the transition.

In recent years, it has become an increasingly popular opinion that the similarities between B2B and B2C marketing are growing.