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Marketing Automation has caused a paradigm shift in the world of marketing – the evolution has modernized processes, boosted efficiency, and introduced new and effective methods of analysing large dat ...

As manufacturers, engineering and science-based companies grapple with the effects of the pandemic, Move Marketing’s Alex Cairns explains how using a strategic planning framework can help B2B-focused ...

We all crave trends at the best of times. And when uncertainty strikes and massive potential structural resets in economic and customer behaviour loom, it’s natural to question how data should help us ...

In recent years, it has become an increasingly popular opinion that the similarities between B2B and B2C marketing are growing.