2020 changed work—where we work, how we work, how businesses view work, and our expectations of the tools we need to do work. The overnight shift to a digital work environment in March last year created unprecedented challenges for every organisation but also created untold opportunities. I’ve reflected on some of the key learnings from a turbulent year and have built some resolutions I feel all businesses should consider in order to truly thrive in 2021— ‘the year of the comeback’—and beyond.

Let’s be honest, over this period of lockdown we all need help. Whether it’s at home with cleaning/looking after children or in our businesses with managing/nurturing leads, the list goes on! 

With 2020 falling into the hands of a global pandemic, many businesses are finding it difficult to stay afloat. 

While there are many similarities between B2B and B2C marketing, they are fundamentally different in the fact that it will take a lot more to convince a business to buy.

All content is designed to persuade. Authors want you to love their storytelling, comedians want to make you laugh, movie makers want to transport you (and make you come back for the sequel)