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From a very well known, and oft-quoted PWC report in 2019, many of us will be familiar with the stat that 1 in 3 customers will walk away from your brand after just one negative experience. Multiple s ... -
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An expert and bespoke approach to data analytics enables organisations to survive and thrive in these rapidly changing times, says Andrew Hood, chief executive of Lynchpin -
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This week we’ve caught the world’s only Global Tech Ethnographer and the woman that made Qualitative Data sexy; Tricia Wang. -
This week we’ve travelled to a galaxy far, far away to ensnare Brian Macreadie; B2B Marketing’s self-styled Yoda. He talks to us on his time in the Defence sector, his move to Marcoms, the pressures f ...
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This week we’ve caught Ogilvy UK’s and Behavioural Science’s finest, Rory Sutherland. It’s an hour of Rory. What do you expect? If it’s a jam-packed, entertaining chinwag on all things advertising, ma ...
