Since the turn of the millennium, the buzzword “digital transformation” has been thrown around by companies pledging to digitise their operations and bring their organisation into the future. Often, the grand plans companies resorted to were resource intensive and took years to complete – the result being that gaping holes emerged once these incentives were delivered, with numerous business needs left un-addressed. That was of course, until the onset of the coronavirus pandemic in early 2020.

Are you still working from home? Many businesses still have some, if not all, employees working from home and as time rolls on, it becomes increasingly challenging to keep being productive when working away from the office. 

Covid-19 has focussed the mind of companies and workers across the world on business continuity planning, yet it’s still one of those things that people think won’t affect them!

Digital marketing is here. It has been here for enough time that it is essential that every company must implement a strategy for it.

Homes are becoming smarter. You can now turn on the radio, turn on the lights and find out the weather forecast without even pressing a button. How, you ask?

Influencer marketing. What is it? Many believe that it is simply a reinvention of the age-old technique of paying a celebrity to appear alongside your product even though we know full well that they’ve never used it.

As the year is gradually coming to a close, we need to look at how marketing may or may not change over the next year.