At the end of last year, we ran a survey to give marketers the opportunity to reflect on the key challenges they’d faced in 2020 and to look ahead to 2021. Our findings include insights into which online channels marketers expect to be the most effective, whether or not they plan to increase their marketing spend, how they plan to measure success and more.

User loyalty is simple: Make users happy and they’ll consistently come back. Even better, they’ll tell their friends about you, their friends will come and the cycle will continue.

Since the introduction of social media over the past two decades, marketing has changed. We have seen an increase in direct engagement with clients and customers alike as we strive towards a more interactive world.

We are all familiar with the demands and interests of generation Z, the visually driven, emotionally empowered and experience seeking consumer. But what does it all really mean for brands?

Experiential marketing is a technique which aims at creating an experience between the consumer and the brand.