It’s no secret that in the modern business environment, people expect immediate and personalised experiences with brands. That goes for both B2B and B2C contexts, and while it may feel impossible, mar ...

This is the question in both your minds and ours. What will the post-COVID world look like, more especially, what will it look like for this industry in particular? Well, no one can answer this question definitely right now but we can look at history and see how and in what ways lead generation will be impacted. Crises in the past show that often there are long-lasting changes in the law and in the way people behave.

This year’s ad spend is projected to be the lowest recorded since the 2009 recession. This is not the end of the world in fact, we know a few ways you can swing this bout of bad luck to your favor! How do you say? Take a look at the article below and find out!

The BPMA attended the EXPO in March 2019 and have teamed up with We Are Promotional Products to create this infographic which summarizes Jon Birrell’s seminar called; HOW BRANDS GROW WHEN THEY USE PREMIUMS.

B2B marketing is important. It’s also highly professional, but that doesn’t mean that it can’t be fun!