Marketing automation is the process of using technology to help you streamline your marketing efforts so that you can make them more effective. Essentially, it helps you keep your marketing all in one
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Since the introduction of social media over the past two decades, marketing has changed. We have seen an increase in direct engagement with clients and customers alike as we strive towards a more inte
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As with everything in human nature, marketing trends change and develop as time goes on. Thinks will be popular or effective for a while, but eventually they’ll become outdated
While there are many similarities between B2B and B2C marketing, they are fundamentally different in the fact that it will take a lot more to convince a business to buy.
Homes are becoming smarter. You can now turn on the radio, turn on the lights and find out the weather forecast without even pressing a button. How, you ask?
Influencer marketing. What is it? Many believe that it is simply a reinvention of the age-old technique of paying a celebrity to appear alongside your product even though we know full well that they’v
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All content is designed to persuade. Authors want you to love their storytelling, comedians want to make you laugh, movie makers want to transport you (and make you come back for the sequel)
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