Our 2023 seminar programme was an incredible line-up. Our 2024 seminar programme will be announced closer to the event, so keep your eyes peeled!
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Keynote Theatre
Sponsored by:
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Keynote Theatre
- Strategy & Planning
- Trends & Big Ideas
Thought leadership was originally conceived as a key brand-building strategy in B2B. Yet, increasingly it is being used as an activation tactic. Reducing it to a honey pot for data capture not only un ... -
Keynote Theatre
- Strategy & Planning
- Trends & Big Ideas
Today, “do more with less” rings hollow as burnout is real, and it's hard to see how working a few more hours is going to make any difference at all. The truth is; we can do A LOT more without sacrifi ... -
Keynote Theatre
- Social Media & Influencer Marketing
Harrison is going to take you through everything you need to start putting out video content TODAY. No more excuses, no more buying expensive equipment & no more pushing it to the bottom of your list ... -
Keynote TheatreSales and Marketing Alignment is an intricate dance of collaboration and consistency – the synergy between the two functions forms the essence for optimising customer engagement, driving growth, and a ...
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Keynote Theatre
- Strategy & Planning
- Creativity & Innovation
Many marketers are already invested in the value of events as a critical ingredient of the marketing mix. In fact, this year’s Exhibit Leader Insights report tells us that 71% of exhibit marketers are ... -
Keynote Theatre
- Digital Marketing
- Social Media & Influencer Marketing
Demand generation has changed. Forms no longer work. Product Lead Growth underperforms. SEO is only getting harder. Content is rarely opened. So how does one rise above the noise, generate demand, cre ... -
Keynote Theatre
- Creativity & Innovation
- Social Media & Influencer Marketing
Take a deep dive into the world of content creation with BrandonB and learn how he and his team harness technology to enhance their creativity. Key Takeaways: Content creation checklist Technology imp ... -
Keynote Theatre
- Digital Marketing
- Creativity & Innovation
This presentation equips attendees with valuable insights into leveraging podcasting for B2B marketing, focusing on long-term value, engagement, and strategic thinking. It covers topics such as the si ... -
Keynote Theatre
- Social Media & Influencer Marketing
- Leadership & Culture
Empowering women to build a career they love! Join Emma Davies and Ruta Sudmantaite from ‘Blame it on Marketing’ as they interview the founder of Girls in Marketing during a fireside chat. Hear Olivia ...
Digital Marketing & Social Media Theatre
Sponsored by:
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Digital Marketing & Social Media TheatreThe B2B buying process is complex, especially when higher value products and services are the focus. There isn’t a one-size-fits-all B2B approach that works for all types of businesses and industries. ...
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Digital Marketing & Social Media Theatre
- Digital Marketing
- Social Media & Influencer Marketing
A staggering 90% of respondents to a recent marketing survey indicated that they believe influencer marketing to be effective. And yet, according to a CMO Council report, only 33% of C-level business ... -
Digital Marketing & Social Media Theatre
- Strategy & Planning
- Data & Analytics
With the seemingly never ending imminent demise of cookies, current technological barriers and rising consumer privacy - measurement is becoming more complex than ever. Indeed, cross platform measurem ... -
Digital Marketing & Social Media Theatre
- Digital Marketing
Almost overnight we had to shift gears. Gone was ‘growth at all costs’, the realities of 2023 shifted the Cognism marketing team to a laser focus on efficiency and profitability. So how do you go abou ... -
Digital Marketing & Social Media Theatre
- Creativity & Innovation
Yes, games. 🎮 Why should B2C marketers have all the fun?! In this session, we'll look at why an increasing number of B2B brands are turning their attention to games in marketing. We’ll look at some c ... -
Digital Marketing & Social Media Theatre
- Social Media & Influencer Marketing
Discover the most creative and effective ways to raise awareness, add value and create a community of interested followers using the influencers within your company and B2B influencers in your industr ... -
Digital Marketing & Social Media Theatre
- Digital Marketing
- AI
Curious about what lies ahead for B2B marketing and how AI can supercharge your marketing success? Get ready for an exciting talk that uncovers the future of B2B marketing. This landscape is all about ...
Brand, Video & Content Creation Theatre
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Brand, Video & Content Creation Theatre
- Data & Analytics
Andy Johnson, Founder and Head of Client Strategy of HUT 3, takes us through three real world examples of how to generate killer content that maximises ROI, drives phenomenal demand pipeline and deliv ... -
Brand, Video & Content Creation Theatre
- Creativity & Innovation
Discover the top 20 things you need to know and do in order to smash your KPIs, secure a payrise, and have your B2B marketing outperform the competition in 2024. Key Takeaways: Explore the top trends ... -
Brand, Video & Content Creation Theatre
- Strategy & Planning
- Trends & Big Ideas
In a sector where real connection with your consumers is so sought after, any B2B marketer should be thinking about how events can fit in as a key element to their marketing mix. Join our panel of eve ... -
Brand, Video & Content Creation Theatre
- Strategy & Planning
Despite all the hype, the best marketers don’t succeed by buying the latest tech, using cheat sheets or following what everyone else does. They use their brains. So if you’re fed up with a constant di ... -
Brand, Video & Content Creation Theatre
- Trends & Big Ideas
2024 is just around the corner, and it’s time to set your new strategy in motion. But how do you find time for research and planning amidst all your ongoing activities? Discover the Depositphotos annu ... -
Brand, Video & Content Creation Theatre
- Digital Marketing
- Data & Analytics
ISBA (an advisory body that represents brand owners in the UK) hosts Kepler (A digital agency with clients such as HSBC, EasyJet and Sanofi ) and the Global Director of Integrated Campaigns at Sage to ...
Demand Generation, Data, AI & Analytics Theatre
Sponsored by:
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Demand Generation, Data, AI & Analytics Theatre
- AI
Generative AI is still in its early stages of development, but it has the potential to transform the B2B landscape in numerous ways. In this session, we look to unpack this opportunity around four pil ... -
Demand Generation, Data, AI & Analytics Theatre
- Strategy & Planning
- Digital Marketing
This talk will provide practical tips on better-integrating your global SEO and Paid Media activities in order to minimise visibility fluctuations, improve impact and ensure a joined-up approach to di ... -
Demand Generation, Data, AI & Analytics Theatre
- Data & Analytics
- Trends & Big Ideas
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Demand Generation, Data, AI & Analytics Theatre
- AI
- Trends & Big Ideas
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Demand Generation, Data, AI & Analytics Theatre
- AI
Learn how the business development landscape has evolved and discover winning strategies by adapting teams to new tech and tactics. We will discuss the role of AI and content to generate revenue and w ... -
Demand Generation, Data, AI & Analytics Theatre
- Strategy & Planning
- Trends & Big Ideas
Picture the incredible potential of your marketing efforts, whether you're an individual marketer or part of a marketing team, armed with the knowledge, tools, and confidence to craft a high-level mar ... -
Demand Generation, Data, AI & Analytics Theatre
- Strategy & Planning
Buying a piece of SaaS software off-the-shelf with a credit card is not the same as buying a 7-figure enterprise technology solution. So why do we try and market them in the same way? During this sess ...
Marketing Technology & SEO Theatre
Sponsored by:
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Marketing Technology & SEO Theatre
- Digital Marketing
We spend so much time on content and SEO, desperately trying to get traffic. Why do we do that? We can't pay page views into the bank. So instead of getting more visitors, come to this session to see ... -
Marketing Technology & SEO Theatre
- Strategy & Planning
Manufacturers and wholesalers looking to level up their Digital IQ, outpace their peers and grow through efficient digital commerce should attend this session, especially if they are considering repla ... -
Marketing Technology & SEO Theatre
- SEO
- Digital Marketing
In today’s cost-pressured environment, an agile and effective SEO strategy is key to ensuring your SEO budget achieves the best possible return. In this talk, Dave will outline how to define your SEO ... -
Marketing Technology & SEO Theatre
- SEO
- AI
Key Takeaways: • Discover the HUGE changes Google is introducing that will impact all businesses who win leads and sales from SEO. • Learn how and why businesses could see a reduction in website traff ... -
Marketing Technology & SEO Theatre
- Digital Marketing
Greg will draw heavily on both his digital agency and in-house experience to lay out a case for why sessions from quality traffic sources are in many cases, becoming scarcer and more expensive for mar ... -
Marketing Technology & SEO Theatre
- Strategy & Planning
- Digital Marketing
Demand generation is a complex and challenging area of marketing, intertwined with both sales and customer success. It encompasses the idea of creating brand awareness across channels and effectively ... -
Marketing Technology & SEO Theatre
- Strategy & Planning
- Trends & Big Ideas
Discover why traditional lead focussed methods are not going to help you grow your business and how you should rethink the role of your media channels, for medium term business effect. Join us as we d ...
Keynote Theatre
Sponsored by:
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Keynote Theatre
- Strategy & Planning
- Creativity & Innovation
Mimi Turner from the B2B Institute at LinkedIn, and David Tiltman of WARC detail the findings of a study of more than 2,000 campaigns to see what happens when companies build communications around a s ... -
Keynote Theatre
- Strategy & Planning
- Trends & Big Ideas
Do you find yourself burning out while chasing elusive ROI in your B2B marketing funnel? Join 6sense and LinkedIn to uncover: Understanding your market - The 3 fundamental truths that impact your ROI ... -
Keynote Theatre
- Leadership & Culture
The modern working world has been driven by rapid advancement in technological growth. With the rise of remote working, the ways that we work and communicate in this digital world have transformed wor ... -
Keynote TheatreBuilding your brand's personality - we all know how crucial it is and the impact it can have on building trust and getting money. For B2C, brand personality is what can set you apart from the crowd, b ...
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Keynote Theatre
- Power of Collaboration
- Social Media & Influencer Marketing
LinkedIn expert Matt Swain and Influencer marketing guru Gordon Glenister will share their insights on how to create a personal brand that really stands out from the crowd winning you more customers a ... -
Keynote Theatre
- Strategy & Planning
Imagine if your content had the power to captivate a wider audience, effortlessly reaching them on the platforms they prefer and in the formats they love. Sounds incredible, right? Well, the secret li ... -
Keynote TheatreFor those who want to be truly representative to their audience, help to enact social change, and drive business success. Inclusion in marketing matters for businesses and brands who want to show that ...
Digital Marketing & Social Media Theatre
Sponsored by:
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Digital Marketing & Social Media Theatre
- AI
- Creativity & Innovation
Explore how AI transforms everyday video processes, offering practical solutions for B2B marketers. Key Takeaways: o Learn how AI is shaping video creation o See examples of AI being used in B2B marke ... -
Digital Marketing & Social Media TheatreThe B2B buying process is complex, especially when higher value products and services are the focus. There isn’t a one-size-fits-all B2B approach that works for all types of businesses and industries. ...
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Digital Marketing & Social Media Theatre
- AI
- Creativity & Innovation
Acclaimed speaker and tech futurist Katie Richman breaks down how to unlock one of ChatGPT's greatest use cases: creative brainstorming. This casual talk dives into AI-powered brainstorming and ideati ... -
Digital Marketing & Social Media Theatre
- Creativity & Innovation
- Social Media & Influencer Marketing
The rise of B2B Influencer marketing is the next big growth opportunity in the space. 75% of B2B marketers already use Influencers in some form yet CMO’s unanimously agree they are still only using a ... -
Digital Marketing & Social Media Theatre
- Digital Marketing
We’ve spent the last few months revolutionising our content strategy at Cognism. As “more with less” became the norm in 2023, the team realised we needed a fresh approach to content. To solve our cont ... -
Digital Marketing & Social Media Theatre
- Strategy & Planning
Key Takeaways: • Disappearance of cookies in 2024 and How it will affect Digital Marketing • The resurgence of innovation in Offline marketing • Marketing mix: how offline and digital marketing work s ... -
Digital Marketing & Social Media Theatre
- Digital Marketing
- Data & Analytics
In today’s environment, B2B marketers can’t afford to get the most out of every investment they make to drive revenue. Yet, when it comes to one of the most essential elements for driving efficiency a ...
Brand, Video & Content Creation Theatre
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Brand, Video & Content Creation Theatre
- Digital Marketing
Stories don’t compel people to buy. Conversations do. Skip the complex and ineffective narratives, and develop the three critical messaging components of a brand that wins more work. This session will ... -
Brand, Video & Content Creation Theatre
- Creativity & Innovation
- Trends & Big Ideas
Exploring the demand and desire of how we love to associate with strong brand identities, how B2B business can and should be harnessing these powerful triggers. This session looks at the reasons why w ... -
Brand, Video & Content Creation Theatre
- Digital Marketing
Your competition is fierce. Your copy and content are swimming in a sea of saturation. And your brand messaging is probably just vanilla. (Like everyone else in your industry). But fear not. Konrad’s ... -
Music and ABM: How we converted research to rhythm to engage C-Suite audiences and change their tuneBrand, Video & Content Creation Theatre
- Creativity & Innovation
- Trends & Big Ideas
Behind the scenes of a x3 award-nominated ABM programme.Facing intense competition with only limited resources, Addleshaw Goddard used a mixture of human-centric research and distinctive delivery to t ... -
Brand, Video & Content Creation Theatre
- AI
In this eye-opening presentation, Joan will unveil the transformative power of Generative AI to make a difference in your business. Attendees can expect to learn how this innovative technology can rev ...
Demand Generation, Data, AI & Analytics Theatre
Sponsored by:
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Demand Generation, Data, AI & Analytics Theatre
- Digital Marketing
B2B audiences demand personalised experiences. Implementing a multi-channel approach is paramount in executing a successful demand gen strategy for B2B clients. We’ll unpack leveraging multiple platfo ... -
Demand Generation, Data, AI & Analytics Theatre
- Creativity & Innovation
Using intent data in marketing campaigns may not be new, but it must deliver results. We’ll show you how. Andy Johnson from HUT 3 will walk us through Atos' Global award-winning programme demonstratin ... -
Demand Generation, Data, AI & Analytics Theatre
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Demand Generation, Data, AI & Analytics Theatre
- AI
In the past 12 months, the common question among professional workers shifted from "What does AI mean?" to "what does AI mean to me?" One assumptive answer is replacement. Our CEO has believed an alte ... -
Demand Generation, Data, AI & Analytics TheatreThe current economic climate of stagflation has meant that marketing budgets are under more pressure than ever. However, at the same time, short-term performance marketing effectiveness has declined b ...
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Demand Generation, Data, AI & Analytics Theatre
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Demand Generation, Data, AI & Analytics Theatre
- Data & Analytics
HubSpot customers (and potential customers) will find this session especially useful. Uncover the consequences of your data silos. In this session, led by SpotDev’s Jemma Legg, you’ll find out some of ...
Marketing Technology & SEO Theatre
Sponsored by:
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Marketing Technology & SEO Theatre
- Digital Marketing
We spend so much time on content and SEO, desperately trying to get traffic. Why do we do that? We can't pay page views into the bank. So instead of getting more visitors, come to this session to see ... -
Marketing Technology & SEO Theatre
- SEO
- AI
Key Takeaways: • Discover the HUGE changes Google is introducing that will impact all businesses who win leads and sales from SEO. • Learn how and why businesses could see a reduction in website traff ... -
Marketing Technology & SEO Theatre
- SEO
- AI
In this session, you'll learn how to use AI to automate your content creation process and boost your SEO. We will explore how you can leverage AI tools such as ChatGPT, how to prompt them for SEO-frie ... -
Marketing Technology & SEO Theatre
- Digital Marketing
Greg will draw heavily on both his digital agency and in-house experience to lay out a case for why sessions from quality traffic sources are in many cases, becoming scarcer and more expensive for mar ... -
Marketing Technology & SEO Theatre
- Digital Marketing
- Creativity & Innovation
You need a structured approach to content management. A centralized content supply chain delivers content effectively and efficiently, across all campaigns and channels. In this session, Andy Mullings ...
Our free-to-attend content sessions are full of knowledge and are all CPD accredited, enabling you to develop professionally, improve your practice and gain continued competence points
Your free ticket to B2B Marketing Expo also grants you access to Sales Innovation Expo! This will also be on at the Excel London on 29-30 November. See the full Sales Innovation Expo agenda here
